Strategic

Creativity

We hold space for creative thinking and use insights and strategy as a framework. This is how impactful brands are born

Our 5 step approach

(01)
Immersion
Our mission starts by deeply understanding your business through collaborative exploration. We focus on your goals, competitors, clients and emerging trends in your industry.
(02)
Brand strategy
We define your brand's position around a unique theme to establish a distinct identity, strengthening the emotional connection with your audience.
(03)
Verbal identity
To strengthen your identity, we establish the tone of voice,  define a common vocabulary and key messages (vision, mission, promise...), capturing the essence of your brand.
(04)
Visual identity
The exciting moment when your brand comes to life begins with taste-making workshops, where we explore your preferences. We then refine every detail until we achieve the perfect visuals to embody your identity.
(05)
Brandbook & assets
You have reached your destination. We provide you with all the deliverables and the Brand Book, including the guidelines for deploying your identity. This will ensure that your teams can easily maintain brand consistency across all touch-points.
"We are so proud of our new brand, which should be very beneficial to us from a commercial standpoint. We loved the Infused approach. Beyond our initial expectations, the experience of working with them has been truly refreshing."
Charlotte Courtois
COO & Co-Founder @Omny