Brada, formerly known as 'La Brasserie des Dames,' is a landmark on the Vieux Port of La Rochelle, serving up delicious homemade cuisine and super fresh seafood. We created a new visual identity for the brasserie and cut & paste the name to make it unique, memorable, and sticky. The custom font is reminiscent of the Art Deco style, and the rounded shapes evoke the good life. We used pale colors to contrast with the industry burgundy used by traditional brasseries and blue to echo the nearby sea. One of the main features of this identity is the illustrated characters that bring a distinctive personality and a warm, playful charm to the brand. Bon appétit!